Hey everyone!
Have you ever, even once in your life, done anything that
conflicted with your beliefs?
It could be anything. Maybe you were dieting and sneaked in
some cake. Maybe you consider yourself an animal lover but you kicked a puppy
once. Or maybe you skipped class even though you think school’s really important.
Chances are, acting against your beliefs made you feel a
little bit uneasy. It turns out, that uneasy feeling is called cognitive dissonance! Festinger (1957)
put forth this groundbreaking theory about how our behaviors counterintuitively
end up shaping our behaviors. Chances are, if you did one of those things I
mentioned earlier, you changed your attitude in order to feel better about the
choice you made. “I don’t need to diet.” “Dogs don’t count.” “School’s not that important.” By modifying you attitude
to justify whatever action you chose to take, you made yourself feel better and
reduced your cognitive dissonance.
A whole host of different situations cause cognitive
dissonance in people, but the most relevant one for me right now is facing
equivalent choices. Many people experience this when deciding which college to
attend. (Personally, I fell in love with Southwestern when I visited the campus,
but that’s beside the point.) They agonize over the choice and make huge lists
of pros and cons. They worry that if they choose “wrong,” they’ll wind up
miserable.
However, according to Brehm (1956), people have the uncanny
ability to make themselves feel better about these difficult choices. As soon
as the choice is made, people convince themselves that the pros of the selected
option far outweigh the pros of the other choice. Similarly, the selected
option’s cons are nothing compared to all the cons of the other choice. This
happens even though just a few days beforehand, they were more or less
identical.
In my case, I’m facing some half dozen different career
paths. I like I/O psych, stats, forensic psych, behavioral economics, and now
this whole social psych field. I’ve got about a month before graduation, when I’m
dragged kicking and screaming into the Real World where I need to have some
sort of career that pays better than minimum wage in order to support myself.
While I know I can change career paths (and my whole plan
after graduation is “get a job in one of these fields and see how you like it),
I’m still very nervous about making the “wrong” choice and getting stuck in a
job I hate. My hope is that whatever I decide, the magic of cognitive
dissonance reduction will make me love it.
And that brings me to today’s song. “Fly by Night” by Rush.
(I’m really enjoying the challenge of limiting myself to just Rush songs.) This
song is about Neil Peart’s decision to leave Canada at some point in his life.
People on a lyrics site for song meanings whose userbase takes everything far too seriously
claim that Peart wrote it in the airport in England; in other words, he wrote
it after committing to his decision. So, when he says “[his] ship isn’t coming
and [he] just can’t pretend,” he’s exaggerating the negatives of the option he
forsook. And the lines about the “new life ahead” that “begins today” imply he’s
comforting himself with the potential for opportunity, even though he’s risking
his life for it. Here’s the song, complete with 70's hair:
————————————————————————
Brehm, J. W. (1956). Post-decision changes in desirability
of alternatives. Journal of Abnormal and
Social Psychology, 52, 384–389.
Festinger, L. (1957). A
theory of cognitive dissonance. Stanford, CA: Stanford University Press.
(n = 550 words)
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